Research Paper
Roya Yazdanpanah; Shapour Behyan; Esmaeil Jahanbakhsh
Abstract
Social approval can be considered as a type of symbolic capital, which is one of the means for social growth during childhood, and incorporates the individual's inclination toward presenting an appropriate image of himself to others. Achievement of social approval has influenced and impacted all of the ...
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Social approval can be considered as a type of symbolic capital, which is one of the means for social growth during childhood, and incorporates the individual's inclination toward presenting an appropriate image of himself to others. Achievement of social approval has influenced and impacted all of the aspects of our lives and social behavior within both social relations and larger structures of social organizations. Social approval and its attainment leaves numerous effects on the members of the community, and leads to social freshness. Thus, study of the impactful factors on social approval can be highly useful and important. This article studies the impact of cultural capital and its aspects on social approval based on Pierre Bourdieu's manners and field theory. The statistical community of this study is the individuals from the 50s, 60s, and 70s generations (18-47 year olds) in the city of Tehran, out of which 400 individuals have been selected as samples for this research. Furthermore, the data needed for this study have been gathered via presentation of a questionnaire based on the field method. The analysis of data has been carried out based on SPSS and AMOS software. The results of the study manifested that there is a meaningful relationship and impact between cultural capital and its aspects with social approval. The outcomes of the structural model test show cultural capital leaves a direct impact on social approval (Beta: 0.62). Moreover, the cultural capital structure has managed to explain 38% of the changes of social approval structure.
Research Paper
Malihe Soudbakhsh; Somayeh Tajik Ismaili
Abstract
This study aimed to investigate the relationship between Persian language serials of GEM TV and social capital of women living in Tehran. The research method is a questionnaire measurement tool. The statistical population consisted of women residing in Tehran (3452637 people) and a sample size of 384 ...
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This study aimed to investigate the relationship between Persian language serials of GEM TV and social capital of women living in Tehran. The research method is a questionnaire measurement tool. The statistical population consisted of women residing in Tehran (3452637 people) and a sample size of 384 people. The results showed that there are 21.1% of social capital respondents at low level, 61.2% in the middle level and 17.7% at high levels and 39.4 % of the respondents with entertainment motives and follow patterns in interactions watch the Persian language satellite Channels of the GEM TV. Also, the results indicate that there is a meaningful relationship between watching Persian-language satellite channels of GEM TV with social capital (r = -0.64), structural capital (r = -0.64), cognitive capital (r = -0.63), and Relative capital (r = -0.56) among women in Tehran and between motivation (r = -0.44) and between attitude toward Persian language satellite Channels of GEM TV and social capital of women in Tehran (r = 0.44). There is a significant relationship between marital statuses, age, education, motivation and type of attitude and rate of watching of Persian-language serial of GEM TV and women, with diploma education, are more likely to watch Persian-language satellite channels of GEM TV than other groups.
Research Paper
mahmoud torabi aghdam; Abdullah Bichranloo
Abstract
The representation of ethnic and racial topics is one of the categories that focus on cultural studies. This paper aims to explain Hollywood’s approaches to the representation of the black minority during Obama’s presidency. To this end, purposive sampling was employed to select 21 prominent ...
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The representation of ethnic and racial topics is one of the categories that focus on cultural studies. This paper aims to explain Hollywood’s approaches to the representation of the black minority during Obama’s presidency. To this end, purposive sampling was employed to select 21 prominent movies about black people from 2009 to 2017 in two stages. They were then studied using a combination of two semiotics models. According to the findings, the illustration of black people in that period included the following categories: 1) critical surveying of history (14 movies); 2) advancing black people’s demands assisted by the white people (10 movies); 3) defeat of black people without any help from the white people (2 movies); 4) black people’s revenge of the white people (2 movies); 5) social realism (7 movies); 6) analysis of problems in the contemporary black community (5 movies); and 7) normalization of black lives besides white lives (2 movies). Overall, the redefinition of black-and-white relations and conflicts in the foregoing categories reflects the consistency between Hollywood and black people’s egalitarian process inspired by the new political opportunity. Although we now witness the denaturalization of traditional stereotypes in the illustration of black people, the semiotics systems of most movies refer to the presence of other views and modern stereotypes.
Research Paper
Reza Entekhabi; Ali Ghorbani
Abstract
The purpose of the present study was to investigate the role of media in reducing accidents through the admission process. In order to investigate the impact of media on reducing accidents, the AIDA admissin process model has been used and media advertising. The research is applied and descriptive in ...
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The purpose of the present study was to investigate the role of media in reducing accidents through the admission process. In order to investigate the impact of media on reducing accidents, the AIDA admissin process model has been used and media advertising. The research is applied and descriptive in nature. The statistical population is 6000 passengers and the sample is 361 people. Between the total sample, 25.8% were single and 74.2% were married, 15% were graduates, 21.1% had diplomas, 24.1% had undergraduate degrees, 33.8% had undergraduate degrees and 1.6% had master's degrees and higher. The mean age is 37.33, the lowest is 25 and the highest value is 61 years. The average work record is 8/8, the lowest is 1 and the highest is 27 years. In order to assess the impact of television on reducing accidents, the AIDA model and its adoption process have been used, which results in "all its dimensions affecting the reduction of road accidents." Proposals for the implementation of educational programs, the use of billboards on the road, the control of the entry of qualified drivers Encourage non-accident drivers. From research suggestions, exploring the relationship between personality bridges, examining the impact of professional ethics on compliance with the rules.
Research Paper
Farideh afarin
Abstract
Most of the resources are unanimous in the formal changes of the haft-orange collection of Ibrahim Mirza in the Safavid era which is reserved in the Freire complex (Washington). this research is based on the analytical-descriptive way of reading a painting that called visiting Majnoon and Lilly and relying ...
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Most of the resources are unanimous in the formal changes of the haft-orange collection of Ibrahim Mirza in the Safavid era which is reserved in the Freire complex (Washington). this research is based on the analytical-descriptive way of reading a painting that called visiting Majnoon and Lilly and relying on the method of aesthetic sociology. applying the ideas of R. Whitkin we try to answer to this question: how can we able to provide the perceptual background of artists in the Safavid era? For this purpose, first we concentrate on the binary oppositions of the painting like humans and nature, cold and warm colors, writing (calligraphy) and image, center and margin, and so on. The result of such a focus is the highlighting the formal characteristics and style of this painting. at last, We will relate the formalistic level to the level of social context, along with the introduction of the perception system of the first period of the Safavid era. Some effective reasons stem from Artistic conventions, safavid historical imagination toward nature, Ibrahim mirza`s taste and shah tahmasb convertion. The result of the examination of a variety of binary oppositions and some social factors suggest that artists' perception was moving towards visual-tactile one.
Research Paper
Taher Roshandel arbatani; Seyyed Mohammad Molaei
Abstract
In accordance with critical theory in communication and media, Medias have the power of influencing on published contents across their own cultural and identical origin. This is to certify the power of Medias in cultural changes and in particular effect on individual and communities identity. Advancement ...
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In accordance with critical theory in communication and media, Medias have the power of influencing on published contents across their own cultural and identical origin. This is to certify the power of Medias in cultural changes and in particular effect on individual and communities identity. Advancement in ICT, social networks emergence and potential of user’s engagement in high speed as a consequence, causes more effect on culture and identity. In this situation can we use social networks as a tool for strengthening youth’s national identity whom uses new technologies more than others? To answer this question we tried to present a model of using social networks potentials for strengthening youth’s national identity. So by using grounded theory approach, we arranged 13 interviews by informants including academic scholars and professors, policy makers and activists in the field of social networking and national identity and users of domestic social networks. We extract 26 categories by result. The research main context are Integrating virtual and real national identities and social network as a means of strengthening national identity. For this purpose four strategies were presented.
Research Paper
sayed hamid reza alavi; mohammad sadegh basiri; Mahya Rafiee; fatemeh arabnejad khanuki
Abstract
The main function of the media is persuasion and obviously, the difficulty of persuading and influencing others cannot be overlooked. In the present research, a selection of methods and principles of persuasion from Islamic texts as well as texts of resistance literature have been extracted in ...
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The main function of the media is persuasion and obviously, the difficulty of persuading and influencing others cannot be overlooked. In the present research, a selection of methods and principles of persuasion from Islamic texts as well as texts of resistance literature have been extracted in a descriptive-analytical manner; The grounds have been laid according to discourse, the principle of impartiality, the principle of graduality and the principle of synchronicity, that are listed as four essential principles of persuasion. The methods of reasoning, comparison, questioning, allegory and simile, humor, repine, sanctification and the use of myths are among the suggested methods in this research which are recommended to be used according to the dominant discourse in the individual and social domain. Consequently, effective persuasion will be the result of the discourse that also affect the discourse itself. In addition, in cases where the use of these methods were not fruitful, to avoid the advancement of rival discourse, methods such as denunciation and controversy are suggested; these methods are considered complementary to persuasive practices.
Research Paper
sudsbeh salehi; ahmad salehi kakhki; mohammad darvishi
Abstract
The main function of the media is persuasion and obviously, the difficulty of persuading and influencing others cannot be overlooked. In the present research, a selection of methods and principles of persuasion from Islamic texts as well as texts of resistance literature have been extracted in ...
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The main function of the media is persuasion and obviously, the difficulty of persuading and influencing others cannot be overlooked. In the present research, a selection of methods and principles of persuasion from Islamic texts as well as texts of resistance literature have been extracted in a descriptive-analytical manner; The grounds have been laid according to discourse, the principle of impartiality, the principle of graduality and the principle of synchronicity, that are listed as four essential principles of persuasion. The methods of reasoning, comparison, questioning, allegory and simile, humor, repine, sanctification and the use of myths are among the suggested methods in this research which are recommended to be used according to the dominant discourse in the individual and social domain. Consequently, effective persuasion will be the result of the discourse that also affect the discourse itself. In addition, in cases where the use of these methods were not fruitful, to avoid the advancement of rival discourse, methods such as denunciation and controversy are suggested; these methods are considered complementary to persuasive practices.
