Maryam Ghazi Esfahani
Abstract
This article aims to investigate Iranian female celebrities and their discourse in cyberspace. The attempt of the present research is to analyze the Instagram page of Mahnaz Afshar, as an Iranian female celebrity, and in this way to achieve the cultural discourse of the Iranian female celebrity in the ...
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This article aims to investigate Iranian female celebrities and their discourse in cyberspace. The attempt of the present research is to analyze the Instagram page of Mahnaz Afshar, as an Iranian female celebrity, and in this way to achieve the cultural discourse of the Iranian female celebrity in the virtual space. By using the method of discourse analysis, the mentioned Padam Page has been investigated and the central signifiers and the hegemonic space governing it have been obtained. The results indicate that Paige's basic signifiers refer to being a people person, being emotional, loving people, nature and animals, being famous, being a feminist, a kind mother, and an overseas artist. After the analysis, the basic signs finally lead to the discourse that celebrities want to be a role model for the people and that their culture is superior and dominant over the people's culture. Meanwhile, there are obvious contradictions between the discourses obtained from Page and the existing facts.
Mohammad Taghi Karami ghahi; Shima Farzadmanesh
Abstract
The forward research focuses on the impact of the COVID-19 pandemic on the representation of daily life in the Instagram pages of married women lifestyle influencers during the first four months of the pandemic in Iran. The research question explores how the quarantine period is represented in the pages ...
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The forward research focuses on the impact of the COVID-19 pandemic on the representation of daily life in the Instagram pages of married women lifestyle influencers during the first four months of the pandemic in Iran. The research question explores how the quarantine period is represented in the pages of these influencers, and researchers have attempted to analyze the discursive nature of the COVID-19 virus in these pages. Lifestyle influencers on Instagram are among the most popular narrators of daily life and, due to their access to authoritative resources, have a significant capacity for signification of phenomena. In this research, the narrative methods of virtual daily life during the COVID-19 pandemic, based on Riessman's narrative analysis theory, have been studied, and the research methodology is qualitative and based on virtual ethnography. Using narrative analysis techniques, the data, consisting of posts from lifestyle influencers, have been processed, and various strategies for narrating family life during the quarantine period have been analyzed at two thematic and structural levels. In the first section, "Cyborg Women as Quarantine Narrators," the findings have been thematically analyzed, and four genres have been identified: "Fantasy Construction of Corona," "Multiplicative Discourse of Motivation," "Pre-Corona Nostalgia," and "Medicalizing Everyday Life." In the second section, the findings have been structurally analyzed in relation to the interplay between images and text in the posts and the mechanisms of influencers' impact. Two genres have been identified: "Platform Rotation" and "Strategies for Mitigating Influential Challenges."
Majid Saadati; akbar nasrollahi; Esmaeil Sadipour; seyedali rahmanzadeh
Abstract
As the mainstream media in the country, in order not to lag behind the competing media in the field of news and information, Sada-e Azadi news agency must use all the capacities of the day in the world, including virtual social networks. Therefore, it seems necessary to know how competing news media ...
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As the mainstream media in the country, in order not to lag behind the competing media in the field of news and information, Sada-e Azadi news agency must use all the capacities of the day in the world, including virtual social networks. Therefore, it seems necessary to know how competing news media operate in this field. In this study, while comparing the Instagram of the Radio News Agency and the BBC Farsi, an attempt was made to identify the relationship between the interaction of users and the payment of news subjects on Instagram of these two news organizations. To achieve this important goal, the researcher purposefully identified the same news subjects in the period of 9 months from autumn 1998 to spring 1999 and selected a total of 180 posts and analyzed them using quantitative content analysis method. The most important findings of this study indicate that the Radio News Agency has ceded the field to its competitor in the number of daily posts, but there is no slight difference between them in the way of using news elements and the way of using them. In BBC Farsi, there is a significant relationship between the use of the combined news value of reputation / encounter, political news subjects and political videos and the level of user interaction in the likes and comments components. On the other hand, the news values of encounter / inclusion and Reputation / attitude are significantly different from other components.
Majid Soleimani Sasani; Mahdi Shahbazi; Sina Ghorbani
Abstract
Celebrity culture is one of the basic concepts for understanding actions in the context of social media. Social media has a special ability to create celebrity culture. Among these, Instagram is of interest to researchers due to its image-oriented nature and the creation of an interactive space for users ...
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Celebrity culture is one of the basic concepts for understanding actions in the context of social media. Social media has a special ability to create celebrity culture. Among these, Instagram is of interest to researchers due to its image-oriented nature and the creation of an interactive space for users and celebrities. The purpose of this study, on the one hand, is to examine the celebrity culture and its consequences, and on the other hand, to examine the extent to which users or audiences follow the personal pages of celebrities. In this research, survey method and questionnaire technique are used to collect data. In the theoretical section, "Celebrity Culture Approach", "Celebrification and Celebritization Approach", "Celebrity Ecology Approach", "Celebrity Private and Public Space Approach" and "Psychological Approach to Advocacy and Celebrity" are discussed. Findings show that about 20% of Instagram users follow news and celebrity pages. The pages of domestic celebrity actors, singers and athletes are followed more than any other celebrity group. As a result, about a third of users follow the personal pages of actors and celebrity singers, and about a quarter of users follow the personal pages of athletes. Para-Social Interaction, identification and worship are the three main indicators of tendency to celebrities. Our study shows that approximately 47% of active users in this subject pay attention to celebrities; so that, in addition to the interest in Para-Social Interaction with them, they intellectually follow the values and attitudes of celebrities and behaviorally imitate their celebrity lifestyle.
Fatemeh Rahpeymafard; َafsaneh mozafari; ِDavood Nemati Anaraki
Abstract
The purpose of this study is to identify the factors affecting the participation of Instagram users and to examine how these factors relate to participation. The design of this research is an Exploratory- Sequential Mixed Methods Design And has applied purpose. The research approach in the qualitative ...
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The purpose of this study is to identify the factors affecting the participation of Instagram users and to examine how these factors relate to participation. The design of this research is an Exploratory- Sequential Mixed Methods Design And has applied purpose. The research approach in the qualitative part is exploratory and in the quantitative part is descriptive survey. The sample of the qualitative section was selected from among communication and sociology experts who were Instagram users using a non-probabilistic method. The statistical population of a small part is Instagram users in Karaj in 2020. Users whose user status on Instagram confirmed their residence in the city of Karaj were identified with the help of an advertising service company on Instagram, and 384 people were selected by probabilistic method and simple random sampling according to the Cochran formula. The tools of data collection and analysis technique in the qualitative stage are semi-structured interview and the technique of thematic analysis and in the quantitative part, is a researcher-made questionnaire and modeling, structural equations through Lisrel software. Findings indicate 3 comprehensive themes and 15 organizing themes and 52 basic themes for the participation variable and 6 organizing themes and 21 basic themes for the factors affecting it. The results showed that political and personal characteristics, media system, cultural characteristics and Instagram characteristics had a positive, direct and significant effect on participation. content characteristics did not have a significant effect on participation.
mohammad solgi; vahid mostafapour
Abstract
the present qualitative research aimed to Investigation and Identification of motivations to join the Instagram social network. The approach of the present study was qualitative and the research method was virtual ethnography. Semi-structured interviews were used to collect data. After conducting 61 ...
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the present qualitative research aimed to Investigation and Identification of motivations to join the Instagram social network. The approach of the present study was qualitative and the research method was virtual ethnography. Semi-structured interviews were used to collect data. After conducting 61 interviews with users of the personal Instagram page of one of the researchers using theoretical purposive sampling method, theoretical saturation was obtained. The findings showed that the main motivations for Instagram membership include 7 main motivations: Get information, leisure and entertainment, connection and communication, curiosity, self-expression, emotional discharge and role modeling. Considering the spread of the tendency to Instagram social network and the effects of this social network on various cultural, social and political aspects in our country and the research vacuum, especially in the form of qualitative plans to identify the motivations for membership in this network in our country, Qualitative can be considered as a new and pioneering research in this field and encourage researchers to pay more attention to this issue and provide a basis for studying this field in future research.According to the results of this research, it can be said that people with different motives are looking to join and use Instagram social networks. People's motivation to join the Instagram social network is not one-dimensional, but has a multidimensional and multiple nature and can vary from person to person and from culture to culture.
Seyed Jamal Akbarzadeh Jahromi; Avin Ahmadi
Abstract
The emergence and expansion of virtual social networks, especially image-based social networks, has provided a relatively open space for representing identity and even identity building to ethnic and marginalized groups in society that have historically been deprived of it. This article seeks to identify ...
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The emergence and expansion of virtual social networks, especially image-based social networks, has provided a relatively open space for representing identity and even identity building to ethnic and marginalized groups in society that have historically been deprived of it. This article seeks to identify the types of identity species that represented by Kurdish women on the Instagram social network; It is also identify the strategies and techniques that these women use to represent their collective identities. The research method used is a qualitative Netographic in which the Sadbak model consists of three interview techniques, collaborative observation and virtual content reading. According to the findings, although users have become more involved in representing their identities, but their activity is influenced by predetermined social network architecture structures such as liking, commenting, and sharing images. The findings also showed that there are three identity types of Kurdish women in this network: “cosmopolitanism”, “Iranian-National” and “ethnical”. The elements of each of them were divided into three categories: “belonging to the desired community”, “culture”, and “politics” and each of these subsets was represented by its own strategies and techniques. Identities represented on Instagram are more diverse than mass media. Also, these identities are fluid and polymeric and occur more radically at certain times, such as social crises.
Saied Reza Ameli; Seyed Ahmad Askari
Abstract
The concept of shopping in cultural studies has been changed by the spread of social media in the form of virtual markets and online shopping, as an identity-maker action. Examining the role of virtual social networks on Tehran people’s shopping experiences, this article aims to identify the differences ...
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The concept of shopping in cultural studies has been changed by the spread of social media in the form of virtual markets and online shopping, as an identity-maker action. Examining the role of virtual social networks on Tehran people’s shopping experiences, this article aims to identify the differences between shopping experience in virtual and real spaces.To capture the meaning of the shopping experience in the first and second spaces, the present research uses the paradigm of dual spacization, and studying the pattern of shopping behavior in Instagram and Telegram channels, it intends to investigate this dual-spacization field using ethnographic and netnographic methods.Identifying and then explaining, the typology of virtual stimulating and limiting factors through online and offline shopping spaces observations, it turned out that Instagram and Telegram are more an advertising means for real market goods than a space for direct shopping. The research findings show that while shopping for the sake of spending leisure times and hanging around is common in both real and virtual markets, but contrary to the idea of Michel deCerteau and thinkers, who advocate resistance, leisure, pleasure and hanging around of the audience, involving actively in shopping malls and membership in virtual channels, the buyer is engaged in a"consumption cycle" so that consumer tactics have not been able to be used as an emancipating element in the strategy of consumer society.
seyyed jamaledin jahromi; Masoud Taghiabadi
Abstract
This paper seeks to study the Iranian microcelebrities and their use of the new media to entering at the star system. Efforts have been made to examine the role of social networks in deepening the celebrity culture and creating a new kind of "stardom" by examining five of the Instagram users. For study ...
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This paper seeks to study the Iranian microcelebrities and their use of the new media to entering at the star system. Efforts have been made to examine the role of social networks in deepening the celebrity culture and creating a new kind of "stardom" by examining five of the Instagram users. For study of Instagram pages, the qualitative method of social semantics have been used. This research is the first internal research that addresses the phenomenon of Iranian microcelebrities, and in particular how they use Selfie To enter at the star system. The findings of this paper show that with the growth of social networks, the celebrity culture in Iran has been changed. The traditional star system, which had hitherto been based on hierarchies and specific norms of the mass media, has now undergone a change. The consequences of this transformation are the entry of ordinary people into the star system. In the meantime, a major way of presenting a desirable self is Selfie images that are often based on gender discourse. By publishing Selfie images, the viewer enters into the most personal moods of life belonging to these emerging stars. This shows that the mechanisms for spread of microcelebrity in social networks are changing the important aspects of the culture and the boundaries of privacy. Changes in the Celebrity culture can be correlated with other Macrocultural changes such as increasing individualism, deepening of the secularism and weakening of some of the indices of religiosity in Iranian society.
Hossein Hassani; Abdolhossein Kalantari
Abstract
The objective of the paper is to study lived experience of Iranian Instagram users. The forming of specific kind of interactions has established by special features of the social media. The features embedded new experiences in the everyday routines of the active users; so the authors concentrated who ...
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The objective of the paper is to study lived experience of Iranian Instagram users. The forming of specific kind of interactions has established by special features of the social media. The features embedded new experiences in the everyday routines of the active users; so the authors concentrated who are since long time active in this social media. Interpretive phenomenology approach and semi-structured interview has been used to understanding the deep meanings of their experiences. Concentrating on experienced users with at least two years of membership, totally, sixteen participants have been interviewed. Thematic analysis has been used for analyzing participants’ answers. Analysis of the data identified different themes such as like as appreciation and creation of social relationship; comment as dialogue field; the importance of affluence of users; and lack of formation of real friendships. In sum, regarding increasing blurring of real and cyber life differences, one must not ignore consequences of cyber experiences such as inclusion and exclusion on real life. Furthermore, any interruption in the everyday practices of Instagram users could lead to negative social and psychological consequences.
S S; S S
Abstract
In this paper, six events displayed on social media and the discussions of a large group of Iranian users regarding moral aspects of the same events have been studied. Understanding changing concept of media ethics and morals in user-based new media sphere was our purpose. These six events, started on ...
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In this paper, six events displayed on social media and the discussions of a large group of Iranian users regarding moral aspects of the same events have been studied. Understanding changing concept of media ethics and morals in user-based new media sphere was our purpose. These six events, started on ‘Facebook’, ‘Instagram’ and ‘Youtube’ social platforms (between 1392sh and 1394sh), but users’ discussion continued and expanded on other media and websites. The study was conducted using qualitative methodology and explanatory approach and our analysis has been based on user comments on these six events. Among the thousands of user’ comments about each event, 396 comments were selected for analysis. Purposeful sampling conducted in two levels using round trip between data gathering and analysis. Using coding and categorization user comments, these interactions were provided for analysis. These interactions have been presented as qualitative model emerged from data, entitled: ‘pyramid of user’ activities in moral contrasts of social media’. The results showed that backgrounds of moral contrasts in this space, include public morality, professional ethics and the morals of social media. Based on the proposed model, users adopt four different positions in their interactions. They use what called in this article ‘reserves supported moral contrasts’ to interact with each other.
