Javad Azarnegar; SeyedAlireza Afshani; SeyedAlimohamad Mazidi
Abstract
In recent years, the press has witnessed a decline in its audience due to various factors, including cultural, social, political, and economic influences, as well as existing restrictions. This research aimed to investigate the reasons, processes, strategies, and consequences of this issue by employing ...
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In recent years, the press has witnessed a decline in its audience due to various factors, including cultural, social, political, and economic influences, as well as existing restrictions. This research aimed to investigate the reasons, processes, strategies, and consequences of this issue by employing the grounded theory method, which follows a systematic approach. The participants in this study were communication media experts and individuals with a minimum of 7 years of experience in the press field. Through purposeful sampling, a total of 29 people were selected and interviewed using a semi-structured interview. The data were analyzed using the three-step coding method of grounded theory, which includes open coding, axial coding, and selective coding. The findings revealed that the causal conditions influencing the distancing of the press can be categorized into three parts: socio-cultural factors (such as Iranian oral tradition, digitization of culture, minimalistic life, and institutional mistrust), political factors (including political restrictions and behavioral politicization), and economic factors (such as economic poverty, inflation, and high prices). The contextual conditions contributing to people's distance from the press are the political economy and virtualization. Additionally, the intervening conditions impacting people's distance from the press encompass content weakness and structural weakness. To address this issue, strategies such as content modernization, communication modernization, and structural modernization were identified. If these strategies are successfully implemented, the most significant consequence for the press would be a reduction in people's distance from it, leading to a decrease in the downward trend of the press audience.
Abbas Ghanbaribaghestan; Faezeh Jabarpour
Abstract
This purpose of this study is to measure the impact of “Agenda Setting” and “Interpersonal Communication” on Iranian attitude towards the United States (US gov. and US citizens separately). The study specifically guided based on two research questions: 1.How Iranian people think ...
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This purpose of this study is to measure the impact of “Agenda Setting” and “Interpersonal Communication” on Iranian attitude towards the United States (US gov. and US citizens separately). The study specifically guided based on two research questions: 1.How Iranian people think about the government and the people of the United States? and 2.If the socio-demographic factors and types of media being used are affecting their attitude towards the US government and US citizens? Theoretically, two communication theories, namely Network Agenda Setting and Reception Theory, were applied. Due to the nature of study, the researchers applied mixed method (quantitative online survey using validated questionnaire and qualitative method, using in-depth interview with purposefully selected respondents). Quantitative vise, the results of the study show that although the media has impact on Iranian perception towards US, however their perception is different from what media have tried to portray regarding the image of US gov. and US citizens. In comparison, personal communication has more influence on the perception of Iranian people toward the US gov. and its citizens. Qualitative vise, the result of the study highlighted that in some Iranian citizens’ mind, one should differentiate between the government of the US with its Citizen. The in-depth analysis of the results of the study reveals the media organization’s weakness in both recognition of audiences as an active user as well as applying new models of publicity such as network agenda setting or new persuasion tactics.
SeyedAlireza Afshani; SeyedAlimohamad Mazidi sharafabadi; Monire Sadri
Abstract
Media literacy is a topic that takes into account the power of the audience to understand how the media works and how it works, and wants to turn this analysis into an habit and task for the audience. Accordingly, the present study has examined the relationship between cultural capital and media literacy ...
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Media literacy is a topic that takes into account the power of the audience to understand how the media works and how it works, and wants to turn this analysis into an habit and task for the audience. Accordingly, the present study has examined the relationship between cultural capital and media literacy among young people in Bafgh city. This research has been carried out using survey method and multi-stage cluster sampling on 384 individuals among youth in the city of Bafgh. Data were collected using researcher made questionnaires of cultural capital and media literacy. Data analysis was performed using SPSS and Amos software. Findings showed that between cultural capital and media literacy there was direct and significant relationship (p <0.001). Among the dimensions of cultural capital, the objective dimension had the strongest relationship with media literacy. Analysing the structural equations model, showed that the impact of cultural capital on media literacy is %0.57, which indicates the direct relationship between these two variables.
Marzieh Piravivanak- Aqdas Niknafas
Volume 14, Issue 24 , March 2014, , Pages 99-116
Abstract
Tazieh is a traditional theater whose common theme is historical and religious events and tragedy of Prophet Muhammad and his family, in particular the battle of Karbala. Ritual aspect of this theatrical tradition is in a way that traditional audiences have a particular relationship with it and ...
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Tazieh is a traditional theater whose common theme is historical and religious events and tragedy of Prophet Muhammad and his family, in particular the battle of Karbala. Ritual aspect of this theatrical tradition is in a way that traditional audiences have a particular relationship with it and this characteristic plays an important role in view devotees comprehension and conclusion and this will not form except from holy seeing and preceding comprehension from context of tradition
The purpose of this paper is to recognize the difference between audiences and mere viewers by hermeneutic phenomenological attitude and to clarify the role of audiences who participate in Tazieh, as guardsman of the artwork and finally the tetrahedron of audience, performer, guardsman, poet forms in this theater.
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Volume 11, Issue 11 , November 2010, , Pages 167-195
Abstract
Television is the most popular media in 21 century. TV serials are very popular among people as favorite genre and they attract many viewers compare with other TV program. In recent years the number of TV serials audiences has been increased significantly. In many cases in the world some TV serials which ...
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Television is the most popular media in 21 century. TV serials are very popular among people as favorite genre and they attract many viewers compare with other TV program. In recent years the number of TV serials audiences has been increased significantly. In many cases in the world some TV serials which is made in one country will be screened in other countries too.
In recent years Korean serials have been screened in Islamic Republic of Iran Broadcasting (IRIB) , of course these serials are so popular among Iranian audiences .so this research try to recognize what is the reasons of these popularity especially among youth and we try to seek the taste of audiences and their expectations of TV serials . In this paper we used cluster sampling and survey method.
The results have shown that 54/4percent of the sample seeks the Korean serials and 77 percent of them claimed that their family or relatives watch the serials too. Women more than men are interested to watch Korean serials however low educated people watch these serials more than high educated people . Although similarity between Iranian and Korean culture is one of the main reason that Iranian are fond of Korean serials.
