Mohammad Saeed Zokaei; simin veisi
Abstract
Celebrities are one of the most important cultural features and social forces of our era. In a transnational-local context, they have imposed dynamics on our lives that is a part of our daily discourses. With the aim of typology and understanding the interactions between the celebrities and their audiences ...
Read More
Celebrities are one of the most important cultural features and social forces of our era. In a transnational-local context, they have imposed dynamics on our lives that is a part of our daily discourses. With the aim of typology and understanding the interactions between the celebrities and their audiences in everyday life, the current research analyzes the content of various text documents related to Iranian celebrities and their types of representations in the virtual space and their interactions with their audiences. The findings indicate influence management on the audience and themes such as originality, intellectualism, creating controversy and connection with political and economic power and strategies such as pride, haloizing for self, self-deprecation, changing roles, borrowing halo from accepting people and even entering the role of a social agent that is sometimes accompanied and sometimes not accompanied by the audience. In the identification process, we witnessed themes such as lifestyle, education, activism, and celebrity infatuation. Despite this audience, they usually identify with them in positive cases and for personal and social benefits. Seeking refuge in celebrities for reasons such as finding an identity, getting rid of everyday life, enjoying mental fantasies, gaining the way and customs of a privileged and luxurious life and becoming a celebrity and enjoying its social and economic benefits. Although the path to becoming a celebrity is smooth, there is a fierce competition to show one's originality and innovation to attract the audience, and therefore we see all kinds of celebrities borrowing from each other.
Masoud Kosari; Masoomeh Shams
Abstract
The aim of this study was to investigate the manifestations and consequences of party themes in celebrities' performance in "Iranian Dinner 2" as a celebrity-centered reality-based program in the field of lifestyle. Reality programs that claim to portray the realities of celebrities' lives arouse people's ...
Read More
The aim of this study was to investigate the manifestations and consequences of party themes in celebrities' performance in "Iranian Dinner 2" as a celebrity-centered reality-based program in the field of lifestyle. Reality programs that claim to portray the realities of celebrities' lives arouse people's curiosity about it and help to spread the culture of celebrities in society. Our theoretical foundations were based on lifestyle theories and the method is a combination of qualitative and quantitative content analysis. Findings show that the selected themes are manifested by the host celebrity in the form of 13 main components: clothing, hairstyle and make-up, jewelry and ornamentation, objects, space / place / decoration, gifts, food and drink, topic of conversation, subject of show, entertainment, behavior, music, and audio ,video effects. The three themes of Qajar women, the sixties and Primary school children have emerged in the most components, and the two components of clothing and the topic of conversation have been influenced by the theme in most cases. Rather concrete or socio-culturally salient themes manifested in more components than abstract ones. The female celebrities showed more commitment and adherence to the themes. The consequences of themes include 1) creating entertainment and attractiveness (due to diversity and creating dramatic situations), 2) inducing consumerism, 3) advertising a certain type of lifestyle (promoting values related to the theme and promoting the concept of "theme" in Iranian gatherings), 4) introducing different cultures and subcultures, and 5) providing platform for everyday conversation among the audiences.
