majid shoaraye nejati; صدیقه ببران; Meghdad Mehrabi
Abstract
Commercial and managerial perspectives consider transmedia as a response to changing market conditions that have disrupted traditional business models and value creation methods. It marks the beginning of new approaches where audience satisfaction takes precedence. On the other hand, transmedia storytelling ...
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Commercial and managerial perspectives consider transmedia as a response to changing market conditions that have disrupted traditional business models and value creation methods. It marks the beginning of new approaches where audience satisfaction takes precedence. On the other hand, transmedia storytelling can be regarded as a business model for media producers have closely examined the current state of converging markets and made it their goal. Within the recent decade, with the advent of digital media and discussions surrounding media convergence, the need for research in the field of transmedia has been more pronounced than ever before. In this study, we seek to explore the concept within Iranian media productions by conducting a theoretical synthesis of convergence and transmedia storytelling and by examining the challenges related to its implementation. This analysis aids media producers and stakeholders in crafting content resonates with the preferences and requirements of their audience. The research methodology involves qualitative research and data collection through semi-structured, in-depth interviews with experts in the field of new media. The findings are categorized into eight main themes and seven sub-themes through content analysis. Based on the results, the challenges of establishing and expanding transmedia storytelling in Iranian media productions include monopoly, failure to produce content tailored to audience preferences, the level of media convergence and transmedia storytelling in Iran, inadequate and inefficient infrastructure, legal constraints, regulatory body diversity, lack of a participatory culture, absence of intellectual and moral property laws, and copyright issues, as well as neglect of the private sector.
Omid Ali Masoudi; gholamhousin eslamifard
Abstract
The issue of present study is to present a model for the role of social networks in informational cycle of news agencies, with emphasis on Irna and France-Presse news agencies. This research was conducted using Delphi's deep interviewing method. The research population was journalists that among them, ...
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The issue of present study is to present a model for the role of social networks in informational cycle of news agencies, with emphasis on Irna and France-Presse news agencies. This research was conducted using Delphi's deep interviewing method. The research population was journalists that among them, 18 person were selected as sample, using snowball sampling method. In order to analyze the obtained information, coding method was used . The finding showed that social networks are the tool to serve news agencies. In fact, with relevance to content or news topic, the news agencies take advantage of the various news packages on social networks, which are far from official news packages. Also, based on the results, news agencies and social networks have media overlap. According to the results, it can be said that news agencies should pay attention to news values and news writing, so as not neglect developments in the field of journalism.
