Majid Soleimani Sasani; Mahdi Shahbazi; Sina Ghorbani
Abstract
Celebrity culture is one of the basic concepts for understanding actions in the context of social media. Social media has a special ability to create celebrity culture. Among these, Instagram is of interest to researchers due to its image-oriented nature and the creation of an interactive space for users ...
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Celebrity culture is one of the basic concepts for understanding actions in the context of social media. Social media has a special ability to create celebrity culture. Among these, Instagram is of interest to researchers due to its image-oriented nature and the creation of an interactive space for users and celebrities. The purpose of this study, on the one hand, is to examine the celebrity culture and its consequences, and on the other hand, to examine the extent to which users or audiences follow the personal pages of celebrities. In this research, survey method and questionnaire technique are used to collect data. In the theoretical section, "Celebrity Culture Approach", "Celebrification and Celebritization Approach", "Celebrity Ecology Approach", "Celebrity Private and Public Space Approach" and "Psychological Approach to Advocacy and Celebrity" are discussed. Findings show that about 20% of Instagram users follow news and celebrity pages. The pages of domestic celebrity actors, singers and athletes are followed more than any other celebrity group. As a result, about a third of users follow the personal pages of actors and celebrity singers, and about a quarter of users follow the personal pages of athletes. Para-Social Interaction, identification and worship are the three main indicators of tendency to celebrities. Our study shows that approximately 47% of active users in this subject pay attention to celebrities; so that, in addition to the interest in Para-Social Interaction with them, they intellectually follow the values and attitudes of celebrities and behaviorally imitate their celebrity lifestyle.
hadi khaniki; mohammad atabak; farid azizi
Abstract
With increasing of the expanding role of the cyberspace in social life, fundamental questions has been created such as about the social and political effects of the cyberspace and its related technologies. The aim of this study is to analyze the situation of Facebook social network with the approach ...
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With increasing of the expanding role of the cyberspace in social life, fundamental questions has been created such as about the social and political effects of the cyberspace and its related technologies. The aim of this study is to analyze the situation of Facebook social network with the approach of the Habermasian’s public sphere and possibility of the formation of virtual public sphere. For this purpose 8 Groups through active facebook groups purposefully have been selected and by using qualitative content analysis have been studied. The findings show that users by tracking issues discussed in virtual networks in connection with their social world, can have a more active role in public sphere. Findings also showed that Facebook, despite providing access for citizens to various information and the opportunity to speak on various topics, for reasons such as the uneven distribution of different capitals, superficial nature of the information, discontinuation of raised issues, Overcoming the display on the idea, fun aspect of the content, the lack of critical nature of the content and so on does not have the ability to become a virtual public sphere
