نوع مقاله : مقاله پژوهشی
نویسندگان
دانشجوی دکتری جامعهشناسی آکادمی علوم جمهوری تاجیکستان
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
This paper seeks to Describes and Explains the Written Media Literate Audience in the Tehran city. From this perspective, has been used to describe the theory James potter and used to explain the theory use and happiness and the theory implantation. Using methods and techniques was study survey and questionnaire on 600 yang people audience between 21-29 age in the Tehran city that through a multi – stage cluster sampling was selected, the data research were collected. For calculating validity was used indices of content validity and including the reliability of the Cronbach's alpha coefficient also. Research findings show that variable's use rate of media, use time of media, use type of media, motivated and target Audience, real media content, social – economic base and education have a significant relationship with Written Media Literate.
کلیدواژهها [English]
)