Taghi Azad Armaki; Mahmood sharepour; Minoo Sedighi Kasmaee
Abstract
Before the urban changes in BabolSar in the Reza Shah Pahlavi era, the identity of this city was tied to its port, custom and fishery, and it was known as MashadSar Port. In Reza Shah Pahlavi era, special cultural and economic evolution happened in international, national and local stages and made BabolSar ...
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Before the urban changes in BabolSar in the Reza Shah Pahlavi era, the identity of this city was tied to its port, custom and fishery, and it was known as MashadSar Port. In Reza Shah Pahlavi era, special cultural and economic evolution happened in international, national and local stages and made BabolSar to experience fundamental urban changes. This article tries to elicit and interpret these evolutions and analyze many formal and informal historical narratives. It uses sources such as itinerary, documents, newspapers of 1928-1941, local, national, and international histories, and applies technics such as deep interview, group discussion, and oral history. It uses qualitative method and applies grounded theory to analyze information. Concepts are categorized in following seven categories: The necessity for going out of port economy (as causes), Preparation of local forces (as intervening conditions), dominant nature (as context conditions), managing forces and violence (as strategies), transforming identity, and changing role of foreigners (as consequences). The core category is “creative destruction” which covers all of the mentioned categories.
Hassan Haidary; Yadollah Rahimi
Volume 16, Issue 29 , June 2015, , Pages 51-72
Abstract
Communicative silence is one of the new discussions that have been studied in different texts of literal linguistics. This paper regarding to the roles and functions that Roman jacobson deems necessary for each of verbally communicative elements, investigates eloquent silence and its functions in Shams ...
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Communicative silence is one of the new discussions that have been studied in different texts of literal linguistics. This paper regarding to the roles and functions that Roman jacobson deems necessary for each of verbally communicative elements, investigates eloquent silence and its functions in Shams lyrics as an absent meaningful element that remains a trace of it.
The question of this research is the kind and function of those six types of silence in contrast to speech and its purpose is to find those techniques that Maulavi uses as silence to effect on receivers in order to express appoint by avoiding of saying that to have a successful relationship.
Studies indicated that silence in maulavi's speech has different methods and functions and has a major role to activate audiences.
mahmoud torabi aghdam; Abdullah Bichranloo
Abstract
The representation of ethnic and racial topics is one of the categories that focus on cultural studies. This paper aims to explain Hollywood’s approaches to the representation of the black minority during Obama’s presidency. To this end, purposive sampling was employed to select 21 prominent ...
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The representation of ethnic and racial topics is one of the categories that focus on cultural studies. This paper aims to explain Hollywood’s approaches to the representation of the black minority during Obama’s presidency. To this end, purposive sampling was employed to select 21 prominent movies about black people from 2009 to 2017 in two stages. They were then studied using a combination of two semiotics models. According to the findings, the illustration of black people in that period included the following categories: 1) critical surveying of history (14 movies); 2) advancing black people’s demands assisted by the white people (10 movies); 3) defeat of black people without any help from the white people (2 movies); 4) black people’s revenge of the white people (2 movies); 5) social realism (7 movies); 6) analysis of problems in the contemporary black community (5 movies); and 7) normalization of black lives besides white lives (2 movies). Overall, the redefinition of black-and-white relations and conflicts in the foregoing categories reflects the consistency between Hollywood and black people’s egalitarian process inspired by the new political opportunity. Although we now witness the denaturalization of traditional stereotypes in the illustration of black people, the semiotics systems of most movies refer to the presence of other views and modern stereotypes.
Amir Rasteghar khaled Fatemeh Mohamadian; 00 00
Volume 14, Issue 22 , September 2013, , Pages 53-89
Abstract
This study argues about societal security feeling which one the human's essential needs is in this period of time when communication and information is its necessary appliance. So globalization in general and cultural globalization in special is one of the factors that have endangered societal security. ...
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This study argues about societal security feeling which one the human's essential needs is in this period of time when communication and information is its necessary appliance. So globalization in general and cultural globalization in special is one of the factors that have endangered societal security. Internet is one of the cultural globalization supplies that can weaken the societal security filling. The theoretical base of this study is consisted of Copenhag school theories Masoud Chalabi;s theory according to '(AGOL) Parsons'. We also used Gidens' theory and theories about the effects of media in order to investigate the effect of internet on societal security feeling. This study has been performed over a sample of 349 students of Bahonar university of Kerman by method of sampling proportional to size. In order to study of societal security feeling we divided it into identical security, cultural security, intellectual security and communicational security. The result of this study indicate that there is a relation between the rate of internet usage. History of internet usage and societal security feeling. Also there is a relation between the kind and the rate of internet usage, and societal security feeling and finally there is a relation between the model of internet usage and societal security feeling. That means the student who have adjective internet usage and filtered sites; they have lower societal security feeling than the order.
Seyede Razieh Yasini
Abstract
Before gradual abstraction of some parts of Iran land, some countries like Tajikistan, Turkmenistan, Azerbaijan, & Afghanistan had been part of the Iran wide territories. The women traditional dress in the fore mentioned countries is identified with more Iranian identity than the women dress in Iran. ...
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Before gradual abstraction of some parts of Iran land, some countries like Tajikistan, Turkmenistan, Azerbaijan, & Afghanistan had been part of the Iran wide territories. The women traditional dress in the fore mentioned countries is identified with more Iranian identity than the women dress in Iran. Today dress of Tajik, Turkmen, Azeri, & Afghan women can be considered as live examples of Iranian ethnics dress. In this paper, in order to find the indexes & features of Iranian original -traditional dress of women, the traditional dress of fore mentioned countries have been studied. To find out the elements of Iranian original dress of women, the features of dress in these regions have been described.
Hossein Kermani
Abstract
This paper tries to 1) propose a framework for doing participant observation in Telegram groups and 2) reach a comprehensive perception of users’ actions in these groups based on a case study. While Telegram, as an Instant Messaging App is the most popular one in Iran, no researches have been done ...
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This paper tries to 1) propose a framework for doing participant observation in Telegram groups and 2) reach a comprehensive perception of users’ actions in these groups based on a case study. While Telegram, as an Instant Messaging App is the most popular one in Iran, no researches have been done about it. Here, I try to prepare an appropriate background for future researches and at a same time study Iranian users’ behavior in this App. Selecting Mack et al. “What to observe” framework as a base, I make it suitable to apply on Telegram groups. To do that, I started using Telegram on November 2014 until March 2016. During this time I observed more than 196 unsystematical groups and on September 2015, selected 43 groups for further study, after that I choose 8 groups for systematic observation and analyzed them from September 26 to October 9, 2015. Finally I suggest the “What to observe” framework consisting of Appearance, Messages and Discussions, Members Roles, Personal Space and Group Traffic.
Masoud kousari; Amirali Tafreshi
Abstract
The growing popularity of satellite channels among Iranian audiences has doubled the necessity of studying the content of these channels. In this regard, few studies have examined satellite channels for kids and the content they offer. The growing popularity of satellite channels among Iranian audiences ...
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The growing popularity of satellite channels among Iranian audiences has doubled the necessity of studying the content of these channels. In this regard, few studies have examined satellite channels for kids and the content they offer. The growing popularity of satellite channels among Iranian audiences has increased the necessity of studying the content of these channels- In particular, the children channels which has been barely researched. Regarding this matter, Gem Junior Channel as the most famous satellite channel for broadcasting child’s programs in Persian Language was selected for studying discursive order of desirable feminine identity- as it is the area of dispute among many discourses for setting their meanings in that discursive order. By using analytical capabilities of Laclau and Mouffe's discourse theory three Gem Junior programs (Barbie: Life in the Dream house, Sky Dancers and Scooby-Doo! Mystery Incorporated) were studied. In the Barbie animation "Beauty and attractiveness" was recognized as central signifier and discursive signifier of "sociability" was recognized as central signifier in two other programs. As a general conclusion of studying the discourse of this channel, "sociability" turned out to be the central signifier of the discursive order of feminine identity in the studied programs. This is while other peripheral signifiers such as “individualism”, “inter-sexual relations” (free, non-official and friendship-based relationships), Ethical, beauty and attraction (by this definition: free, half nude and body-revealing dresses) and … constitute the discursive system of the network within discursive order of feminine identity. this discourse imagine some others for itself were mostly represented in the form of , unethical, wicked and evil, and inhumane identities and due to absolute Reprehensible of these signifiers, other less evident signifiers such as unsociability, unemotional and etc joined with them. In fact. These discursive bonds are making main Conflict areas in discourse of Gem junior channel.
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Volume 14, Issue 21 , May 2013, , Pages 55-79
Abstract
This paper presents normative theories of the media as a theoretical framework for the relationship between values and media for the recognition of Efaf[1] in human communication, particularly in mass communications. Moreover, the declared policy on the issue of Efaf and Hijab in the national media ...
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This paper presents normative theories of the media as a theoretical framework for the relationship between values and media for the recognition of Efaf[1] in human communication, particularly in mass communications. Moreover, the declared policy on the issue of Efaf and Hijab in the national media and the Cinema division of the Ministry of Culture and Islamic Guidance were investigated through categorization according to the Islamic standards of Efaf using the grounded theory.
The results emerged from the categorization of Islamic Efaf and self-analysis and comparisons of policies indicate that although the national media policies have focused on this issue in detail, but have not fully considered all the aspects of the Islamic Efaf and policies of the cinema towards this issue have deficiency in many categories. Finally, guidelines for development of efficient and comprehensive strategies are outlined.
zeinab sharifi; afsane mozafari; Ali Delavar; Ali Akbar Farhangi
Abstract
" "Environmental journalism" has been considered as one of the new disciplines aimed at raising citizens' awareness and teaching environmental issues in the world language, while the Iranian press still does not have a special environmental page. Increasing awareness and participation of people ...
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" "Environmental journalism" has been considered as one of the new disciplines aimed at raising citizens' awareness and teaching environmental issues in the world language, while the Iranian press still does not have a special environmental page. Increasing awareness and participation of people in environmental protection by journalists is necessary due to the occurrence of environmental crises. Based on Agenda-Setting.T , Giving priority to environmental issues can enhance attention of people, the environmental literacy of citizens and authorities and their contribution to environmental protection.The main question of the present research is that the "professional criteria" of environmental journalism have been respected in the environmental press reports of Iran? In this research, with a quantitative content analysis methodology, 200 environmental reports of four newspapers in Iran, Etemad, East and Shahrvand in 1994, were analyzed based on the global criteria of environmental journalism of Vybek Rogrener and analyzed by 12 variables The findings show that 66.5 percent of the "process-oriented" criteria, 72.5 percent "expressing outcomes", 84 percent of the "opinion of the professors", and 66.5 percent of the "topic relevance to other geographic regions" are not met, and only in 2.5% of the reports use the "map and chart application" to facilitate information. In general, there are significant differences between newspapers in terms of the 12 criteria of environmental journalism.
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Volume 11, Issue 9 , May 2010, , Pages 57-88
Abstract
Cinema, in the time of political confrontation between different parties, has always been the area of disputes and every party, according to its cultural viewpoint, has challenged the position of cinema at the time of its rival administration. What happens in today's political atmosphere in Iran is ...
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Cinema, in the time of political confrontation between different parties, has always been the area of disputes and every party, according to its cultural viewpoint, has challenged the position of cinema at the time of its rival administration. What happens in today's political atmosphere in Iran is not the quarrel of two political parties; rather, confrontation of two ideologies or two political discourses challenging each other by defining two cultural systems; one based on guarding revolutionary, religious, and ethical values, and another supporting social and civil rights. In this paper, artistic management of Islamic Republic of Iran has been investigated through explaining cultural-artistic policies of the administrations in 1370s (1990s) and 1380s (2000s). This article is the outcome of a study conducted on political sociology of Iranian cinema in 1370s (1990s) in which the cultural-artistic policies of the government in 1370s (1990s) and 1380s (2000s) are investigated through content analysis and text analysis of movies selected by the government in Fajr movie festivals on the one hand, and the audience of Iranian cinema, on the other. In this study, the role of cultural policy makers and artistic managers in administering these policies are mentioned. The present study indicates that artistic policy makers and managers of the both discourses referred to as "traditional discourse" and "democratic discourse" in this paper, have always made cinema the stage of their discourses and resorted to "people" for justifying their policies. They, in policy making area in cinema sector, consider their own musts and must nots as the musts and must nots of people and regard their own believes as believes of people. Also, whenever they criticize each other's policies, call people to witness their claims and attack each other's policies reasoning that they are not congruent with people believes and values. Policy makers and administrators of both political discourses have never moved toward "cultural union" and have always taken "part" of Iranian society culture into consideration in their artistic-cultural planning. They have been far from "previous experiences", "society expedience" and "prudence", whereas the audiences of Iranian cinema have always welcomed a combination of religious values together with social – political values in the movies.
Abbas Moghtadaei; Kobra Raei
Volume 14, Issue 23 , December 2013, , Pages 57-93
Abstract
The purpose of this research was to study "The position of Isfahan public culture council on organizing cultural affairs". The information of this research was the sanctioned laws of public culture council from 1372 until 1389.
The research methodology was analyzing the content of sanctioned laws of ...
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The purpose of this research was to study "The position of Isfahan public culture council on organizing cultural affairs". The information of this research was the sanctioned laws of public culture council from 1372 until 1389.
The research methodology was analyzing the content of sanctioned laws of public culture council by x2 test. And the relation between kind of regulation of council and policy and planning with cultural affairs were measured.
The obtained results indicated that: there was the meaningful relation between sanctioned laws about cultural policy and cultural planning with cultural affairs. Also, half of sanctioned laws about policy were related to council's duties and most of the sanctioned laws about cultural planning were not related to council's duties.
Muhammad Roozkhkkjsh; Fereshteh Razeghi
Abstract
This study is a mediatorof a case study of the private theater which seeks to explore some of the major socio-economic fields of art economics in Iran. Recently, there has been an increase in the number of people joining the theater community through academic or other routine practices. Despite ...
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This study is a mediatorof a case study of the private theater which seeks to explore some of the major socio-economic fields of art economics in Iran. Recently, there has been an increase in the number of people joining the theater community through academic or other routine practices. Despite the theatrical population growth, the infrastructure has not changed much; the facilities of the showrooms are just as low. Since early 1980s, the idea of the privatization of the theater and some of the other theatrical effects of Iran, became the "hegemonic idea",. Many activists accepted this. Governmental theater custodians had a glance to the private sector, to eliminate crisis because of showrooms shortage. Now, more than 20 private theaters have been operating alongside state showrooms in Tehran. Still there are some questions: could this program open a knot of Iran's overwhelming work? How do the activists and "stakeholders" evaluate the experience of the field? The research attempts to answer questions on the basis of revising the views and evaluations of the theater activists, but understanding the "private activity of the theater" as a category of art economics requires an understanding of the more general social relations. The article attempts to analyze the "private theater in Iran" in the context of the socioeconomic transformation of the last two decades of Iran. It shows the reflection of the socioeconomic problem during last two decades. One consequence of this trend is to establish "private showroom" instead of "private theater".
hamideh Khaleghi Mohammadi; Sedigheh Babran
Abstract
AbstractAccording to UN statistics, it is estimated that the number of elderly people will be more than double by the year 2050 and it would increase from 841 million to 2 billion. One of the most important issues, like other periods of life in old age, is lifestyle. In this period of life people would ...
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AbstractAccording to UN statistics, it is estimated that the number of elderly people will be more than double by the year 2050 and it would increase from 841 million to 2 billion. One of the most important issues, like other periods of life in old age, is lifestyle. In this period of life people would use media content like other ages and even more as they have more free time. Using media could help them to find and choose better lifestyle and information . In aging time the changes in media coverage could open new window for elderly, and help them to achieve their goals. The researcher used the existing internal standard model for the elderly lifestyle that includes 5 dimensions of prevention, physical activity, recreation, entertainment and sports, healthy eating, stress management and social and interpersonal relationships. In this study, a descriptive correlational and descriptive survey strategy was used. The statistical population is all citizens of Tehran who are at least 60 years old. The results showed that the media play a role in the dimensions of prevention, healthy nutrition, and social and interpersonal relationships. However, they did not have a significant effect on physical activity, recreational, entertainment, sport and stress management.
Mohammad hasan Yadegari; Mehdi Montazerghaem; Mehdi kashefifar
Abstract
Media technologies have changed the mentality of societies. These changes, along with the rapid changes in technologies, have had different consequences for individuals. The most important of these differences are the differences in the epistemological attitudes of each generation. What is considered ...
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Media technologies have changed the mentality of societies. These changes, along with the rapid changes in technologies, have had different consequences for individuals. The most important of these differences are the differences in the epistemological attitudes of each generation. What is considered as the premise of this research is that the epistemological system of each period is constructable and the main factor for constructing each generation is the media that each generation uses. In other words, the agency of the media in generational change can be referred to as media socialization. In the theoretical literature section of this study, generational theories in sociology and generational studies literature from the perspective of media studies have been used. In order to answer the questions of this study, semi-structured interviews were used to collect data. The age range of the interview participants is 15 to 45 years old. To this end, interviews were conducted with 30 people to identify their attitudes and experiences towards generational differences and differences. The research findings identified 4 generations with the titles of “adaptable”, “risky”, “changeable” and “unlimited”. Also, the findings show that in each generation, communication and interactive tools have an effective role in shaping generational epistemology. As we move towards the use of interactive and global media, traditional and customary values fade and people live outside the boundaries and common epistemological order.
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Volume 13, Issue 18 , September 2012, , Pages 59-81
Abstract
This article tries to analyze representation of religious identity in Iranian cinema. The main question is that how religious identity is represented in Iranian cinema. Using qualitative content analysis, his research is done, and the statistical community for this research is post- revolutionary Iranian ...
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This article tries to analyze representation of religious identity in Iranian cinema. The main question is that how religious identity is represented in Iranian cinema. Using qualitative content analysis, his research is done, and the statistical community for this research is post- revolutionary Iranian movies. Therefore, 20 movies are chosen and analyzed. To choose these movies, some interviews are conducted with specialists in Iranian cinema. The result of this research shows that Iranian cinema during the years after revolution has moved from traditional religiousness toward reflexive religiousness. This change is comparable with the social changes after revolution in Iran.
Saeid Peirow; Seyed Habibollah Mir Ghafouri
Volume 15, Issue 26 , December 2014, , Pages 59-78
Abstract
Recently entrepreneurship has very important role in economic development of countries. Present study based on applied and survey methodology. 25-item questionnaire designed to collect data is used. Research community, entrepreneurs who are active in the field of cultural businesses. Also, the sample ...
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Recently entrepreneurship has very important role in economic development of countries. Present study based on applied and survey methodology. 25-item questionnaire designed to collect data is used. Research community, entrepreneurs who are active in the field of cultural businesses. Also, the sample size was calculated 217 based on Morgan table. Techniques used to analyze research data, exploratory factor analysis in order to classify the factors identified and confirmatory factor analysis aims to verify the research model has been used. Data analysis results show 23 factors in 5 dimension include public information, personal ability, marketing ability, cultural attitude and awareness of environmental resources impact on cultural entrepreneurial success.
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Volume 10, Issue 8 , February 2009, , Pages 61-94
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Volume 10, Issue 5 , May 2008, , Pages 61-88
Abstract
Cultural Annex is a new concept which has been raised by Supreme Leader following other strategic words such as “ Culture Engineering”&” Cultural Engineering” two years ago. This issue has been focused by major policy maker organizations, many researchers and research & ...
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Cultural Annex is a new concept which has been raised by Supreme Leader following other strategic words such as “ Culture Engineering”&” Cultural Engineering” two years ago. This issue has been focused by major policy maker organizations, many researchers and research & scientific centers. The common aspect of different impressions on cultural annex is focus on It`s operational dimension and effect on the country cultural management. The core question is: how much does the cultural annex implementation transform the public culture of the Islamic country? The cultural annex as an efficient tool, connects the strategic management to executive management of the country based on culture and every layers economic, cultural & political dimensions of the country will not be implemented without cultural annex. In this article, by stressing on Supreme Leader statements and considering the necessities of social developments based on Islamic culture the necessity and nature of the cultural annex has been described. The analysis of cultural annex from a sociological viewpoint, in one hand, and describing the conceptual model of cultural annex, in other hand, as the “Why” & “what” dimensions of this annex, are the core issues in this article
mohammadbagher khoramshad; ghader ashna
Abstract
One of the major issues about ISIL is that, despite global opposition and all-out military strikes under two, three, or multilateral coalitions against ISIS, how ISIS continues to remain until 2017. In response, this paper introduces a set of components for the sustainability of this group which is divided ...
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One of the major issues about ISIL is that, despite global opposition and all-out military strikes under two, three, or multilateral coalitions against ISIS, how ISIS continues to remain until 2017. In response, this paper introduces a set of components for the sustainability of this group which is divided into two levels: internal and external. At the internal level, “effective discursive factor in ISIS's survival”, “utilization of Social political dissatisfaction”, “economic-financial abilities", "fear and panic" and "propaganda" can be mentioned. At the external level, "the support of international powers", "Efforts to balance the power in the region", "Israel's security and engagement of the resistance front" are estimated as effective indicators for the survival of this group. These variables in a very complex and rational manner have led ISIS to be persevered for many years, in spite of all the efforts of the sovereign powers that tried to suppress it, and impose irreparable damages on the countries of Iraq and Syria and continue to be an international threat. The theoretical framework of this research is political Islam and research methodology is descriptive and analytical. The method of compilation of materials is libraries and documents.
mahya barekat; somaye sadat shafiee
Abstract
Regarding the role of kid’s hobby books in socializing next generation, methodological analysis of them is highly important. It is debated generally in the field of social science and specifically in the field of women and gender studies. Children are unintentionally exposed by values, attitudes ...
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Regarding the role of kid’s hobby books in socializing next generation, methodological analysis of them is highly important. It is debated generally in the field of social science and specifically in the field of women and gender studies. Children are unintentionally exposed by values, attitudes and approaches which are presented in text and beyond that the pictures. Even as kids, they are more receptive to pictures. Due to this, unprecedentedly this article focuses on picture of kid’s book to analyze their technically. The research investigates awarded kid’s book from the Children’s Book Council of Iran during 1963-2017.Methodologically social semiotic is applied to explore meaning making out of pictures. The findings indicate the up and down of the picture’s themes and personages whom are characterized as women. Moreover the social roles of women are introduced and the implicit values are discussed periodically. The result suggests how nongovernmental actors have followed the dominated gender ideology in kid’s books.
Arman Heidari; Hamid Sedaghat; Khiry Hamidpour
Abstract
Along with the expansion of the virtual space and mediaization of the cultural space, people's identification has also changed. From a sociological point of view, the analysis of the expression of women's identity in virtual spaces, which have less freedom in traditional "real" situations to express ...
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Along with the expansion of the virtual space and mediaization of the cultural space, people's identification has also changed. From a sociological point of view, the analysis of the expression of women's identity in virtual spaces, which have less freedom in traditional "real" situations to express their identity, is particularly important. Because virtual space has provided more capacity for them to create and represent their desirable and ideal identity. In such condition, using a qualitative approach to understand the depth and fluidity of their identification process is more reasonable and frutfull. Therefore, the following article has analyzed the identification process of 16 female students of Yasouj University in cyberspace by a qualitative methodology. The data collection technique was an unstructured and semi-structured interview; and non-random, purposeful and maximum diversity sampling method was used for sampling. The generated data analized by the three stages strategy of open, axial and selective coding. Based on the content of the interviews, the causes, contexts and consequences of these girls' use of virtual space were categorized and analyzed under the ten main categories of "the essence of communication, expressing different aspects of oneself, purposeful use to provide various needs and services, satisfying psychological-physiological desires, filling free time, psychological and skilfull personality weakness, family life disorder, different selves presented in cyberspace, capabilities of cyberspace in modern life and scope of cyberspace damages. On a more abstract level, it can be said that the core category of "virtual space as an echo of the real space and a breeding ground of real-pretend selves”, to some extent, reflects the process of identification of the studied girls in the virtual space which is caused by the two-way effect of the psychological-physiological-social characteristics of the girls and their biocultural-social living conditions in the real space of the society.
Safieh Hatami
Volume 16, Issue 31 , December 2016, , Pages 63-81
Abstract
The word culture has many different meanings. However, for anthropologists and other behavioral scientists, culture is the full range of learned human behavior patterns and is that complex whole which includes knowledge, belief, art, law, morals, custom, and any other capabilities and habits ...
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The word culture has many different meanings. However, for anthropologists and other behavioral scientists, culture is the full range of learned human behavior patterns and is that complex whole which includes knowledge, belief, art, law, morals, custom, and any other capabilities and habits acquired by man as a member of society. Culture is a powerful human tool for survival, but it is a fragile phenomenon. It is constantly changing and easily lost because it exists only in our minds. Environmental Graphic Design (EGD) can play a role in social life of urban societies. EGD embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design, all concerned with the visual aspects of way-finding, communicating identity and information, and shaping the idea of creating experiences that connect people to place. However, the question is how much this role may be quantitatively effective in a given community and contribute to different dimensions and aspects of its culture. The focus of this study is to measure, quantitatively, the effect of using EGD on primary school students’ attitude and behavior with regard to separating waste material. The study enjoys a time-series quasi experimental design. To this end, a primary school in Isfahan was randomly selected from among the girls’ schools. The sample who participated in the study were 230 fourth-, fifth-, and sixth-graders. After three pretests, the EGD was implemented where the students’ awareness towards separation of waste material was raised. The treatment included educating, informing, and encouraging the use of sorted waste baskets. This was followed by three post-tests. Both pretests and post-tests involved three measures each time a measure of the volume and weight of the waste material was obtained. A questionnaire was also used to study the effectiveness of EGD in improving the participants’ awareness, attitude, and behavior. The questionnaire was developed by experts in the field. Results showed significant difference between the amount of waste material before and after implementation of EGD. The results also showed changes in the participants’ attitude towards handling waste material. Results of the Q also showed improvements in the attitude of the school teachers and students in using waste material sorting baskets.
ali mohebbi; aliasghar kia
Abstract
The main purpose of the study was to investigate the effect of social networks on cultural changes and orientations according to Inglehart's Theory. Accordingly, the research sought to answer the question: Did social networks move the cultural orientations toward Ingelhart's Materialistic values or towards ...
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The main purpose of the study was to investigate the effect of social networks on cultural changes and orientations according to Inglehart's Theory. Accordingly, the research sought to answer the question: Did social networks move the cultural orientations toward Ingelhart's Materialistic values or towards Post-Materialistic values? In the present study, the mixed method (content analysis and survey) was used. In the survey section, students' attitudes towards Inglehart’s Materialistic and Post-Materialistic values were measured in social networks (in 2019). Regarding the content analysis section, the content of social networks in 2019 was measured against Materialistic and Post-Materialistic values considered by Inglehart. Survey results on "user-focused values on social media" showed that 53% of students paid attention to Post-Materialistic values. The content analysis findings also showed that about 54% of the messages generated on the three social networks of Twitter, Telegram and Instagram had Post-Materialistic value. The composition of the research results showed that the content of cyberspace was in line with students' attitudes and most attention was paid to Post-Materialistic values. These findings are consistent with Inglehart's theories and show that the country's cultural course coincides with changes in global culture.
GASAN AZARI; Mahdi Motazerghaem; Saeed Bagheri
Abstract
Lifestyle journalism, due to its diversity, Audience-friendly and growing trend, has a high status and importance in today's journalism. Meanwhile, the media system and the cultural and social context of any society are important variables that play a determinative role in the amount, nature and method ...
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Lifestyle journalism, due to its diversity, Audience-friendly and growing trend, has a high status and importance in today's journalism. Meanwhile, the media system and the cultural and social context of any society are important variables that play a determinative role in the amount, nature and method of using this type of journalism. Therefore, the present article measures the frequency of use of various topics in lifestyle journalism in the country's news sites. Afterward analyzes in more depth the nature and characteristics of each category. The research method in the first part is quantitative content analysis and in the second part, qualitative type has been used. The population of the study was the news published in five popular news sites in the country (based on Alexa ranking) including Tabnak, ISNA, Young Journalists Club, Jamnews and Fars in the second half of 2018. The sample size was /10 of the statistical population, i.e. 18 days, and were selected systematic randomization. The research findings show that in the study period, 2535 articles were published in the content of lifestyle journalism, and the YJC. , Tabnak, Jamnews, Fars and ISNA have published the most and the least content in this regard, respectively. Overall three categories of "health", "religion" and "individual technology" are ranked first to third, respectively. But findings from qualitative content analysis show that lifestyle journalism in the studied news sites can be shown in a range that includes religion and health on the one hand, and celebrities' lifestyle, fashion, and beauty on the other.
Abdolrahim Qaseminejad; mohammadsadegh NASROLLAHI
Abstract
The issue of impact on the audience or the communicatee is one of the most fundamental issues in the science of culture and communication. The emergence of internet and social media according to its interrelated and multi aspect nature, not only has the doubled importance of understanding of audience ...
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The issue of impact on the audience or the communicatee is one of the most fundamental issues in the science of culture and communication. The emergence of internet and social media according to its interrelated and multi aspect nature, not only has the doubled importance of understanding of audience but also has complicated the process of attracting the audience. The contest for catching audience has reached to a level that there are numerous options for the audience to choose. the decision of audience for joining a group or channel (the initial attraction) and being determined to continue the participation (maintenance) are the essential terms of influencing the audience. However, a short review on the ecology of social media, revels the serious weakness of cultural and religious groups and channels for attracting and maintaining the audience. This research, by referring to the study of successful persian channels in telegram, seeks to find out which policies are recommended for cultural and religious actors in atracting audiences.To answer this question, the semi-structured interviews with the audience of successful telegram channels were conducted and by using thematic analysis method, twenty-two recommendations were presented as the policies of attracting audience. The most important and frequent suggestions are the trust of users in the channel and its messages, time management of sending messages, diversity in the forms of message dissemination, diversity and comprehensiveness in the content of messages and observance of brevity in the submitted content.
