hamoon sharifi milani; zahra boroomand; ali reza amirkabiri
Abstract
The purpose of this research is to identify affecting factors on the book publishing industry in Iran and offering a qualitative model . Research method of this study is qualitative in terms of approach and foundation data theory in terms of way of Execution. statistical population of the research included ...
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The purpose of this research is to identify affecting factors on the book publishing industry in Iran and offering a qualitative model . Research method of this study is qualitative in terms of approach and foundation data theory in terms of way of Execution. statistical population of the research included experts and publishing managers of the country who were selected by using targeted sampling. A total of 16 people were selected as participants in the study.. Data were collected through interview by the method of guidance of generalities and without structure. In order to acquire data validity, two methods of reviewing participants and reviewing experts were used. As a result, after interviewing and reviewing extracted components by experts, the pivotal category which was identified in this research was weakness in the management of publishing companies which considering causal conditions, context and mediator, strategies developed and final model presented. In conclusion, the most affecting factors on the book publishing industry included: management of publishing companies, strategy of publishing industry and information and communication technology while, economic conditions, unauthorized reproduction, social conditions and per capita reading have lower rankings. Additionally, main phenomena studied in this research is the weakness of management in publishing companies. Consequently, in order to improve the situation and as a strategic component, the use of information technologies has been suggested for the field of publishing.
