rasoul yousefi
Abstract
Understanding how people perceive and manage is the most important mission of any media. This issue is important in the media environment of the Islamic Republic of Iran, which is in the media war, and the Iranian leader in 2018 introduced the media war as an introduction to the economic war. Identification ...
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Understanding how people perceive and manage is the most important mission of any media. This issue is important in the media environment of the Islamic Republic of Iran, which is in the media war, and the Iranian leader in 2018 introduced the media war as an introduction to the economic war. Identification of the strategies of each medium requires regular observation or access to their upstream documents. The flaw of this method is that the effectiveness of each strategy is not determined and, sometimes, the techniques employed in the strategies would be ambiguous.In this research, it was attempted to identify strategies that are effective in guiding public opinion by focusing on the target community of the media. So, firstly, 1250 people from the city of Tehran were interviewed and then using logistic regression and correlation test, the public opinion that was formed by satellite, social networks, national television and news sites, were explained.
