hamoon sharifi milani; zahra boroomand; ali reza amirkabiri
Abstract
The purpose of this research is to identify affecting factors on the book publishing industry in Iran and offering a qualitative model . Research method of this study is qualitative in terms of approach and foundation data theory in terms of way of Execution. statistical population of the research included ...
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The purpose of this research is to identify affecting factors on the book publishing industry in Iran and offering a qualitative model . Research method of this study is qualitative in terms of approach and foundation data theory in terms of way of Execution. statistical population of the research included experts and publishing managers of the country who were selected by using targeted sampling. A total of 16 people were selected as participants in the study.. Data were collected through interview by the method of guidance of generalities and without structure. In order to acquire data validity, two methods of reviewing participants and reviewing experts were used. As a result, after interviewing and reviewing extracted components by experts, the pivotal category which was identified in this research was weakness in the management of publishing companies which considering causal conditions, context and mediator, strategies developed and final model presented. In conclusion, the most affecting factors on the book publishing industry included: management of publishing companies, strategy of publishing industry and information and communication technology while, economic conditions, unauthorized reproduction, social conditions and per capita reading have lower rankings. Additionally, main phenomena studied in this research is the weakness of management in publishing companies. Consequently, in order to improve the situation and as a strategic component, the use of information technologies has been suggested for the field of publishing.
Dariush Matlabi
Abstract
Purpose: The main purpose of this study is to determine of problems of Iran’s book publishing. Methodology: Content analyzing method was used as a research method and all of research articles, research book and thesis was studied for gathering information. Findings: Findings show the most important ...
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Purpose: The main purpose of this study is to determine of problems of Iran’s book publishing. Methodology: Content analyzing method was used as a research method and all of research articles, research book and thesis was studied for gathering information. Findings: Findings show the most important professional problems are: “problems of book distribution in Iran, to be non-professional publishers with insufficient knowledge, inattention to advertisements and information activities, and inattention to economic mechanism in book production, distribution and consumption”. In the external problems, based on result “the lack of reading culture in Iran and the lack of reading promotion by educational and cultural institutions are the most important cultural problem” and “The lack of strong and influential publishing NGO, and the lack of libraries (especially public and schools libraries), and the lack of mental and spiritual relaxation of the people”, have been the most important social problems. “The neglect of the economic mechanisms related to the book supply and demand” is one of the most important economic problems and “auditing industry and the lack of compliance with copyright laws as well as the excessive government involvement in publishing” are as the most important political problems. Results: The problems of publishing industry can be categorized into two main categories of internal and external (cultural, social, economic, and political) problems, and one can not solve without another.
