Mahtab Razie; Ehsan Rahmani Khalili; Aliyeh Shekar beygi
Abstract
Lifestyle can be constructed in different people, cultures and societies because it is based on the lived experience and social, cultural and economic conditions of the individual members of the society. Generation Y, which in Iran is equal to the beginning of the sixties to the beginning of the eighties, ...
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Lifestyle can be constructed in different people, cultures and societies because it is based on the lived experience and social, cultural and economic conditions of the individual members of the society. Generation Y, which in Iran is equal to the beginning of the sixties to the beginning of the eighties, is influenced by the conditions of society in those two decades and has a different lifestyle from the generation before and after it. So now the question is raised, what is the meaning of the life style of women of the generation in Tehran? The method of this data theory is the foundation. The data required for this research is the result of a semi-structured interview with 21 young women living in Tehran who were part of the “Y” generation. The method of selecting the participants is purposeful and available and determining their number upon reaching the saturation stage has been specified. The findings of this research three central phenomenon "preferred individualism" and "economic independence" and" Selective cultural style"were chosen as central phenomena and the selective phenomenon of "generational expectations" was chosen as the main paradigm. One of the causes of this phenomenon is the modern attitude and the dominance of virtual discourse and Relative acceptance of structures, which results in the creation of a semi-traditional lifestyle and achieving the desired lifestyle. The women of the Y generation are different women from the previous generation. By making changes in the traditional lifestyle of the society, they have created a semi-traditional and semi-modern lifestyle. The most important characteristic of these women is their efforts to gain financial independence before marriage.
