sudsbeh salehi; ahmad salehi kakhki; mohammad darvishi
Abstract
The main function of the media is persuasion and obviously, the difficulty of persuading and influencing others cannot be overlooked. In the present research, a selection of methods and principles of persuasion from Islamic texts as well as texts of resistance literature have been extracted in ...
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The main function of the media is persuasion and obviously, the difficulty of persuading and influencing others cannot be overlooked. In the present research, a selection of methods and principles of persuasion from Islamic texts as well as texts of resistance literature have been extracted in a descriptive-analytical manner; The grounds have been laid according to discourse, the principle of impartiality, the principle of graduality and the principle of synchronicity, that are listed as four essential principles of persuasion. The methods of reasoning, comparison, questioning, allegory and simile, humor, repine, sanctification and the use of myths are among the suggested methods in this research which are recommended to be used according to the dominant discourse in the individual and social domain. Consequently, effective persuasion will be the result of the discourse that also affect the discourse itself. In addition, in cases where the use of these methods were not fruitful, to avoid the advancement of rival discourse, methods such as denunciation and controversy are suggested; these methods are considered complementary to persuasive practices.
