Taher Roshandel Arbatani; Afshin Omidi; Esmaeil Norouzi
Abstract
Due to the changes made in the last few decades, it can be said that the Internet, and then digital technologies, have transformed the generality of music industry. While some of the negative consequences of this trend can be pointed out, it must be acknowledged that a large portion of new businesses ...
Read More
Due to the changes made in the last few decades, it can be said that the Internet, and then digital technologies, have transformed the generality of music industry. While some of the negative consequences of this trend can be pointed out, it must be acknowledged that a large portion of new businesses in the music industry such as digital music distribution has been a positive consequence of these technological changes. Given the specific cultural, social, and political conditions in Iran, the main goal of this research is to develop strategies for optimizing the use of these emerging opportunities in the digital distribution of music with an innovative and practical approach. In this regard, using a qualitative research approach and interviewing 14 experts in the country, this study presents its strategic plan for the study. The strategies proposed in this study are divided into six sections: product innovation, service, position, process, social, and paradigmatic. Finally, the results show that if digital music distribution services can adequately identify their needs and feelings, they will be able to better respond to their needs and innovate with business model innovations. They will, by doing so, finally bring new actors into their market. Finally, there are some cultural and political challenges in this arena.
Taher Roshandel arbatani; Seyyed Mohammad Molaei
Abstract
In accordance with critical theory in communication and media, Medias have the power of influencing on published contents across their own cultural and identical origin. This is to certify the power of Medias in cultural changes and in particular effect on individual and communities identity. Advancement ...
Read More
In accordance with critical theory in communication and media, Medias have the power of influencing on published contents across their own cultural and identical origin. This is to certify the power of Medias in cultural changes and in particular effect on individual and communities identity. Advancement in ICT, social networks emergence and potential of user’s engagement in high speed as a consequence, causes more effect on culture and identity. In this situation can we use social networks as a tool for strengthening youth’s national identity whom uses new technologies more than others? To answer this question we tried to present a model of using social networks potentials for strengthening youth’s national identity. So by using grounded theory approach, we arranged 13 interviews by informants including academic scholars and professors, policy makers and activists in the field of social networking and national identity and users of domestic social networks. We extract 26 categories by result. The research main context are Integrating virtual and real national identities and social network as a means of strengthening national identity. For this purpose four strategies were presented.
